If you are one of the literally several visitors to the Stockpile blog, you may have noticed some changes. Things look cleaner. More stark. Like the Museum of Modern Art, if MOMA were a small website exclusively devoted to presenting and selling my work.
WARNING: THE NEXT TWO PARAGRAPHS CONTAIN NERD-TALK ABOUT WEB DESIGN. DO NOT READ WHILE OPERATING HEAVY MACHINERY OR STANDING AT THE TOP OF STAIRS.
The old site was based on Wordpress, an open-source website platform that works like a finely-tuned machine, if that machine was exploded, rebuilt with parts from several other machines, and then dumped at the bottom of a lake. That may be a little harsh, but the real problem is that Wordpress is, at its core, designed for blogging. You have to install dozens of plugins and extensions to get it to function as an online store, which transforms it from a simple, easy-to-use system into a Byzantine mess of conflicting code and weird bugs.
This new site is built in SquareSpace, which is sort of like the iMac of website platforms. It's simple, cheap, looks good, and is easy to use. My background is in web and graphic design, but I barely needed coding skills to tweak it to my specifications. There's a downside to all this simplicity - for example, there's no way to set a specific shipping price for a product, which is problematic when it's oversized or ships in multiple boxes - but it's worth it to have an online store that looks good and actually works.
Along with the site redesign is the first Stockpile Designs newsletter. These are going out about every four weeks, and feature the latest designs, developments, and show dates. Sign up here!