Choosing a font is a universal chore, something shared by high-schoolers laying out PowerPoint presentations and graphic designers working on multimillion-dollar ad campaigns. And at one point or another, everyone has been stuck. Our computers come with pre-installed typefaces that run the gamut from dull to heinous. Software like Adobe's Creative Suite improves the selection with some popular and versatile fonts, but they're the "safe" choices. No designer took a risk by using Helvetica Neue.
So where do you go if you want your characters to have, you know, character? Veer and MyFonts have great, extremely professional font libraries, but the prices add up fast. An individual or even a small business might have trouble justifying hundreds of dollars for a single font family. Sites like dafont and fontsquirrel offer lots of free typefaces, but with inconsistent quality. Some are missing key characters (such as punctuation, numbers, and lowercase letters), and many are only licensed for personal use. In other words, they're free for a reason.
The Lost Type Co-op bridges the gap between these two extremes with a simple, pay-what-you-want pricing structure. When you see a font you like, you enter a discretionary payment which is sent directly to that font's designer. No fees, no middleman. It's a great way to support independent artists, who have populated the collection with type from a huge range of stylistic inspirations, from the art-deco hotels of Miami Beach to men's haircuts of the 1950s. I particularly like Homestead, a display font that brings to mind a high-fashion Paul Bunyan with contemporary, plaid-like patterns.
Next time you find yourself stuck, unable to choose a font, spend a minute and browse Lost Type's growing collection. You might find the perfect display font for your letterpress wedding invitations, or just the right typeface for your facebook header banner. With unique, professionally-designed fonts and flexible pricing, Lost Type enables designers of all skill levels to create more adventurous work.